In 2012, Jennifer Blair had a vision and a name already in her heart. She took the first two letters of her daughter Demi’s name and the first two letters of her daughter Karli’s name and brought them together. D.E.K.A. Deka. Deka Lash was born.
More than a decade later, with 100+ locations across North America, those same clients kept asking for more. Jennifer listened. In 2025, Deka+ was born. The next chapter of a story that was always about family and always about the women in the chair.
Watch Jennifer tell the story of why she built Deka+.
At Deka+, every service is built around you: your features, your goals, your comfort level. Our providers take their time, ask the right questions, and deliver results that feel like the best version of you.
From day one and beyond, our face experts are trained, supported and part of something bigger. We invest in our people so they can invest in you.
We take medical aesthetics and beauty seriously. Because your face deserves more than good enough. Results start with doing things right.
Every service is built around you: your features, your goals, your time. Real results delivered by experts who know the face inside & out.
Compare Deka+ across franchise investment, technology, membership model, and operational support. Download Brochure
| Deka+ | Competitor A | Competitor B | Competitor C | Competitor D | |
|---|---|---|---|---|---|
| Overview | |||||
| Service Category | Medspa + lashes | Medspa | Skincare | Skincare | Medspa |
| Visit Frequency Avg. | 17x per year | 8x per year | 12x per year | 10x per year | 12x per year |
| Investment & Fees | |||||
| Initial Investment Total estimated range | $712K – $990K | $794K – $1.23M | $351K – $698K | $296K – $600K | $386K – $795K |
| Royalty Fee | 5% | 6% | 7% | 6% | 5% |
| Brand Fund | 2% | 1.5% | 3% | 2% | 2% |
| Technology Fee | Included | $500 – $1,000/mo | $425/mo | AI platform included | N/A |
| Business Model & Differentiation | |||||
| Membership Model | ✓ | ✓ | ✓ | ✓ | ✕ |
| Portfolio Brand Parent Look Good Brands / Deka Lash | ✓ 14+ yrs, 9,000+ active members | ✕ | ✕ | ✕ | ✕ |
| Female Founded & Led | ✓ | ✕ | ✓ | ✓ | ✕ |
| Exclusive Territory No other locations can open in your territory | ✓ | ✕ Not exclusive | ✓ | ✓ | ✕ Not exclusive |
| Technology | |||||
| AI / Lead Automation | ✓ Deka+AI platform | ✕ | ✕ | ✓ | ✕ |
| Call Center Included | ✓ | ✕ | ✕ | ✕ | ✕ |
Sources: Deka+ FDD (2026) and comparative franchisor disclosure data. Information is for comparative purposes and does not constitute a franchise offering.
Compare Deka+ across franchise investment, technology, membership model, and operational support.