This Privacy Policy, which was updated on June 22, 2023, describes the privacy practices of www.dekalash.com (the “website”). This policy, along with the Terms and Conditions, governs our collection and use of your information, and your choices about this use.
Information We Collect
This website collects information about you to provide and improve our services and products, communicate offers, and administer our business.
Information You Provide
We collect certain information from you when you voluntarily provide such information. For example, we collect information from you when you:
- Place a product order on the website;
- Create an account with us;
- Communicate with our customer service team;
- Participate in a contest or sweepstake;
- Receive a service at one of our studios;
- Purchase a product at one of our studios;
- Interact with an advertisement or social media post; or
- Post an online review.
The personal information that we collect may include the following:
- Name;
- Email address;
- Physical address;
- Phone number;
- Credit card information;
- Date of birth.
Collecting this information allows Deka Lash to complete your service or order efficiently and to provide personalized experiences. If we ask for such information from you, we will use it in conformity with this Privacy Policy.
Some personal information we collect or receive from third party sources, such as precise geolocation data or date of birth, may be considered sensitive under applicable state privacy laws. We collect and process such information solely for the purposes described in this Privacy Policy and do not use it for any other purpose without your consent.
How We Collect Information
Automated Collection of Information
We automatically receive and store certain types of information when you interact with our website, emails, and/or advertisements. Some of this information that we automatically receive and collect is:
- Technical information like your internet protocol (IP) address, your device operating system and browser type, the referring website’s address, and your clickstream through our website.
- Cookies that recognize you as you use and return to the website. Cookies are small text files that a website or email saves to your browser and stores on your hard drive. The cookies allow us to provide a more personalized experience.
- Web beacons that allow us to know what pages on our website have been visited, what emails have been opened, and if our banner ads have been effective.
This information helps us to make the website efficient and personalized for customer experience, evaluate the use of our website, and support our analytics and marketing campaigns.
Cookies
We use Cookies to track your purchases and preferences as you navigate through our website and to save you from having to reenter information every time you visit the website. By using Cookies to track your visits, we can make your later experiences on the website better for you. To search our website and/or to place an order, you need to have the Cookies feature of your web browser turned on. Most web browsers allow you to exercise control over Cookies by deleting them, blocking them, or alerting you when a Cookie file is stored. Please review your browser’s instructions on these functions. If you choose to disable the Cookies feature, you may not be able to place an order or otherwise use some or all of the features provided on our website. If you disable, block, or delete Cookies, not all of the tracking described in this Privacy Policy will stop.
Advertising & Social Media
We collect personal information about users over time and across different sites when you use this website. We also have third parties that may collect information this way. For example, we may use one or more third-party online advertising networks to serve ads on our behalf on third-party websites. The third-party ad network may collect information about your visits to our website and your interaction with our online ads. For example, it may keep track of how many of our ads you saw before visiting our website. This is accomplished by using technology such as Cookies web beacons, action tags, and/or GIF tags which are placed in various places within our website and within our online advertisements.
We may share information with third-party ad networks in an aggregate form to help us analyze and improve our website and our online advertisements. The third-party ad networks may use such information to provide you with ads that may be of interest to you. For example, if you browse for information about our MegaVolume service, we or the online ad network may show you ads for the MegaVolume service. If you would like more information about this practice or the process of opting out of online ad networks, please contact us at info@dekalash.com. If you opt out of interest-based ads, you may still see ads on websites that you visit, but those ads will not be based on our browsing history.
Some browsers include a “do not track” feature that signals to websites that you do not want your online activity tracked. Our website does not currently respond to do not track signals. We will update this policy if our practices change. California residents should refer to the California Privacy Notice for additional information about opt-out rights related to online tracking.
Additionally, this website uses third party social media widgets such as buttons or similar mechanisms from Facebook, Instagram, etc. Such third party features may collect information about you, such as your IP address and the pages you visit on the website. They may also place Cookies on your device. These social media widgets are either hosted by a third party or by our website. Your interactions with those features are governed by the privacy policies of the third party social media networks that provide them.
Mobile Use & Mobile Application
When you access, download, or use our website, we may receive information about the device you are using. This information may include, but is not limited to, the type of device you use, the temporary or persistent unique device identifier (UDID) placed by us or our service providers, the unique identifier assigned by Deka Lash to your device, the IP address of your device, your operating system, the type of browser you use, and the data from the way you use our website.
Our website may also collect information about the location of your device. Your device should require you to provide permission before our website obtains precise geolocation information. We and our service providers may use this approximate location and/or precise geolocation information, along with other information submitted by you, to provide you with location-based services, such as local studio information, search results, special offers, and other personalized content.
Most browsers and mobile devices allow users to enable or disable precise geolocation using pop-ups or controls located in the settings menu. If you have questions about how to disable your device’s precise geolocation services, please contact your browser developer, mobile service carrier, and/or device manufacturer. You may also stop collection of precise geolocation information by our mobile application by uninstalling the mobile application using the standard uninstall process available as part of your mobile device.
If you uninstall our mobile application from your device, the unique Deka Lash identifier associated with your device may continue to be stored. If you re-install our mobile app on the same device, Deka Lash may be able to re-associate this identifier to your previous transactions.
Virtual Beauty
Our Virtual Beauty feature uses facial recognition or mapping technology to allow you to preview our services. The collection and use of any facial geometry or biometric information through this feature is governed by our website Terms and Conditions and applicable state law. If you are an Illinois resident, please be aware that we collect biometric identifiers as defined under the Illinois Biometric Information Privacy Act (BIPA) and our full BIPA notice is available [link].
Our Virtual Beauty feature allows you to preview our services using your device’s camera. Images processed through this feature are not stored or used for any purpose other than displaying your preview. This feature is subject to our website Terms and Conditions.
Information Use and Disclosure
We do not sell or trade your personal information in the traditional sense. Where this Privacy Policy or applicable state law uses the term “sell” or “sale,” it refers to the definition provided under the relevant state statute, which may broadly include certain sharing arrangements with third parties for valuable consideration. Any such sharing is described in the applicable state-specific sections of this Privacy Policy.
The information we collect on this website may be used to fulfill your requests (such as product orders and responses to communication), to support our core business functions, and to communicate with you about offers and promotions. To accomplish these purposes, we may combine information about you that we collect online, in our studios, through our mobile app, and from third party sources (as outlined above). We may also disclose this information within our corporate team and amongst our franchisees. Please note, that all corporate team members and franchisees are bound by terms of confidentiality.
We may make third-party services available to you on this website. You may choose to allow us to share your information with those third party services. We require such third party services to give you notice of their privacy policy so you can review it before authorizing them to access your information.
We may disclose your personal information to identify you to anyone to whom you send messages via the website. You may also disclose your own personal information on interactive services such as product or service reviews. Information you post or disclose through such interactive services may be available to the general public. Please exercise caution when deciding whether to disclose your personal information, location, or similar information.
We may disclose the information that we collect about you (including personally identifiable information) to third parties to comply with applicable laws, regulations, and/or governmental requests. We may also disclose such information to verify or enforce compliance with this Privacy Policy and our Terms and Conditions, to process and fill your order, protect against fraud, protect against misuse or unauthorized use of our website, or when we believe in good faith that the law requires such disclosure. We may also disclose such information to a successor entity in the event of a merger, acquisition, or other exchange of assets or ownership.
We share the information collected on our website with agents or contractors who provide support for our internal operations. Such disclosures could include personally identifiable information needed to perform duties. Such disclosures will be protected by confidentiality agreements executed prior to the disclosure and the information will only be used for the identified duties and for no other purpose. In some instances, we may share aggregated information collected on our website with vendors.
Security
Deka Lash works to protect your personal information. We use Transport Layer Security (“TLS”) to encrypt the information you provide to us.
To ensure the security of your own information, you should always provide that information over a secure connection. You can check the existence of a secure connection in one of two ways:
- Look at the URL in the web browser. Whenever you are connected to a secure server, that connection will show a URL of “https” and not “http.”
- Look at your web browser. You have a secure sockets layer (“SSL”) connection if you see a closed lock or a solid key (typically at the beginning of the URL line). If you click on this image, a small pop-up window displaying website security information will appear.
It is critically important that you protect your own information and privacy. One way is to avoid sharing your website passwords with anyone, especially in unsolicited phone calls or emails.
While Deka Lash works hard to protect its website and the information contained and received therein, we cannot guarantee that illegal third party hackers can be fully prevented.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When your information is no longer needed for these purposes, we will delete or anonymize it in accordance with our internal retention policies.
Virginia residents may refer to the Virginia Residents section of this Privacy Policy for additional information about how retention relates to the purposes for which your data is processed.
Opt Outs
If you would like to stop receiving promotional emails, you may click the unsubscribe link included in any promotional email we send you, or contact us at info@dekalash.com. We will process your opt-out request within ten (10) business days. Text Messages
Deka Lash may contact you for special offers and promotions via text message to guests who request to be opted into such service. To opt out of these promotional text messages please respond STOP to opt out. You may also request an opt out by emailing info@dekalash.com.
Additionally, Deka Lash may send transactional text messages such as appointment confirmations and reminders. To opt out of these transactional text messages please respond STOP or email us at info@dekalash.com. Additionally, you may opt out via the mobile app, by selecting My Account, then selecting Notifications.
Mobile App
The Deka Lash mobile app may utilize push notifications to remind you of appointments or promotions. You should receive a request for this service. Should you wish to remove this service, you may adjust your settings within the app at any time.
Additionally, you can stop all further collection of information by the Deka Lash mobile app by uninstalling the mobile app. You can use the standard uninstall process on your device to do so.
Precise Geolocation
Most browsers and mobile devices allow users to enable or disable precise geolocation using pop-up windows or controls located in the settings menu. If you have permitted Deka Lash to collect your precise geolocation, you may opt out at any time from further access by adjusting the permissions in your browser or device.
Third Party Links
Our website may include links to websites or applications that are owned or operated by third parties. Please note that this Privacy Policy does not cover the practices of those third parties. We encourage you to review the privacy policies on those websites or applications to see how they collect and use information.
Nevada Residents
Nevada law allows consumers to direct certain businesses not to sell their personally identifiable information to third parties to license or sell that information to additional third parties. We do not sell your information to data resellers and have no plans to do so. However, if you are a Nevada resident, you may submit an opt-out request to legal@dekalash.com. To be effective, your request must include your full name, address, phone number, and email address. Deka Lash is committed to responding to your verified request within 45 days of receiving the request. However, in the event that an unforeseen circumstance arises, Deka Lash may extend this response time by an additional 30 days. If such an extension is reasonably necessary, Deka Lash will notify you within the initial 45-day period.
Virginia Residents
If you are a Virginia resident, please refer to the information below. This section describes how we, as the Controller, process your personal data under Virginia’s Consumer Data Protection Act (“VCDPA”). For purposes of this section, Controller, Persona Data, and other terms used herein have the meanings set forth in the VCDPA.
As outlined below, the law grants to Virginia residents various rights to access and control their personal data, and sets certain notice obligations.
Consumer Privacy Rights
Virginia law grants consumers the right to:
- Know whether we are processing their personal data;
- Access personal data we process;
- Correct inaccuracies to their personal data;
- Delete their personal data;
- Obtain a copy of their personal data;
- Opt-out of processing their personal data for targeted advertising, personal data sales, or automated decision-making (including profiling) which has legal or other significant effects on them.
If we refuse to honor any privacy requests as outlined above, the Virginia consumer may appeal our refusal.
To submit a verifiable request, please contact us at legal@dekalash.com.
Colorado, Connecticut, Texas, Oregon, Montana, and Delaware Residents
If you are a resident of Colorado, Connecticut, Texas, Oregon, Montana, or Delaware, you may have additional rights with respect to your personal data under applicable state law, including the right to access, correct, delete, and obtain a copy of your personal data, and the right to opt out of the sale of your personal data or its use for targeted advertising. To submit a request to exercise any of these rights, please contact us at legal@dekalash.com.
How We Use and Share Personal Information
This section is intended to supplement the information contained in other applicable sections of this Privacy Policy. It outlines the broad categories of personal data that we process, examples of personal data that we collect, the purposes for processing this data, and the categories of third parties that we “sell” and/or share your data with.
We retain your personal data only for as long as reasonably necessary to fulfill the purposes outlined above, consistent with our Data Retention policy described in this Privacy Policy.
Categories of Personal Data
The following list encompassed the categories of personal data that we collect:
- Contact information
- Transaction/service history related to our studios
- Transaction history of online product purchases
- Identifiers
- Geolocation data
- Information related to employment
Personal Data that We Collect
The personal data that we collect includes, but is not limited to:
- Contact information to create an account
- Full name
- Phone number
- Email address;
- Account information, including credit card information, bank account information, or other payment information;
- Computer data or files that may be sent to you by web browser to allow our server to recognize you through the navigation of the site;
- IP address to measure our website traffic and to help provide a more personalized experience;
- Contact information for marketing purposes where you have consented to receive such communications;
- Information collected about the use of our application.
Please refer to other sections of this Privacy Policy that address personal data that we may collect.
Categories of Sources of Data
We receive personal data from the following sources:
- The consumer by providing the data to us;
- A result of certain interactions with third parties;
- Public sources.
Purposes for Processing Your Data
We process your data for the following purposes:
- Creating and managing your account;
- Improving our services;
- Sending marketing communications with your consent;
- Processing your payments (use a third-party payment provider).
Categories of Third Parties with Whom We “Sell” and Share Your Data
- Franchisees;
- Affiliates;
- Point-of-Sale System;
- Payment Processors;
- Cloud-hosting services;
- Marketing providers.
Children
Deka Lash, its website, and its services, are directed to adults. . Our website is intended for use by adults only. We do not knowingly collect personal information from children under the age of 13. If you believe we have inadvertently collected information from a child under 13, please contact us at legal@dekalash.com and we will delete that information promptly
Changes to the Privacy Policy
We reserve the right to update this Privacy Policy at any time. If we make material changes, we will notify you by posting a prominent notice on our website or by sending an email to the address associated with your account prior to the change becoming effective. The updated policy will indicate the date it was last revised. Your continued use of our website after any changes take effect constitutes your acceptance of the revised policy. Contact Us
You may contact us at legal@dekalash.com or 20 South Main Street #248, Bountiful, UT 84010.